Webbed Marketing July Webinar: Effectively Measuring Online Campaigns

Perhaps the most important, and difficult, aspect of marketing is proving value. Once executed, campaigns are tracked and measured to the point of exhaustion. This is especially true with online marketing campaigns. However, many online marketing campaigns and promotions are difficult to measure; creating "more buzz" is not a measurable metric! Amy Marshall will lead this discussion identifying which metrics are credible and how to quantify them. She will teach how to explain the results of complex online marketing campaigns, such as word of mouth episodes. Marshall is the co-founder of Webbed Marketing and presented the agency's award winning essay measuring word of mouth metrics at the 2009 Word of Mouth Marketing Association (WOMMA) Research